On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?

You need to add a new feature that touches multiple parts of the stack: a new API endpoint, a database change, and corresponding UI updates. However, the database schema is shared by other services, and the front-end is in active development by other team members. How would you plan and roll out this change to avoid breaking other parts of the system?

Imagine your product manager asks for a visually rich, animation-heavy UI change that significantly degrades performance on mid-range mobile devices. Based on how you usually build UIs, how would you diagnose and optimize this in the browser (tools, metrics, and code-level changes)?

You are given a fixed monthly budget and asked to split it between paid search, paid social, and display/retargeting for an e‑commerce brand. What specific factors and data points would drive your allocation and ongoing reallocation decisions?

Imagine that in your current role your main lead‑gen campaign suddenly sees a 40% drop in conversion rate over one week, but traffic volume and CPC remain stable across the same channels you usually manage. Based on your past experience, what is your step‑by‑step diagnosis and action plan?