Sample Answer
Situation: At Edelman, I led a national brand repositioning campaign for a consumer health client facing a 12% YoY decline in awareness. Task: My mandate was to shift perception from “legacy” to “innovator” ahead of a major product relaunch. Action: I developed the PR strategy, securing a category-exclusive feature in a Tier-1 national outlet, orchestrating a data-driven thought-leadership series, and activating 15 key KOLs across broadcast, print, and social. We used media monitoring tools (Meltwater, Cision) and social listening (Brandwatch) to track performance in real time. Result: Earned 180+ media placements (35 Tier-1), 420M+ potential impressions, and a 22% lift in positive sentiment. The campaign contributed to a 9% sales uplift in the launch quarter and a 28% increase in brand consideration in our post-campaign brand tracker.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.