Sample Answer
At a SaaS startup, our marketing team wanted a highly visual, animation-heavy pricing page that matched our bold brand while staying WCAG AA-compliant and fast on mobile (target: <2s load on 3G). My task was to redesign the page. I audited the existing layout (5.1s load, 18 accessibility violations in Lighthouse) and created a Figma system using a tighter 8pt spacing scale, brand-compliant but higher-contrast color tokens, and a reduced icon set. I replaced heavy hero videos with optimized SVG illustrations and CSS-based micro-animations, and partnered with engineering to implement responsive image srcsets and a shared design token library in React. We cut page weight by 42%, improved Lighthouse performance from 58 to 92, fixed all AA issues, and increased pricing page conversion by 11% over six weeks.
Keywords
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?