Sample Answer
S: At a B2B SaaS company, sign-ups grew 35% QoQ while D30 retention was flat at 22%. T: I had to prioritize a small team on the 3 highest-leverage retention bets. A: First, I ran a cohort analysis and funnel in Amplitude + SQL, finding 60% of drop-off in the first 3 sessions. I prioritized: (1) onboarding redesign with use-case templates and guided tours (Pendo), (2) activation milestone experiment (redefining “Aha” as 3 projects created in 7 days) with lifecycle emails (Customer.io), and (3) in-product nudges to core features. I explicitly deprioritized new acquisition features and low-usage “nice-to-haves.” R: Within one quarter, activation rose from 28% to 44%, D30 retention from 22% to 32%, and support tickets on onboarding dropped 18%.
Keywords
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.