Sample Answer
At FinServe I led research and interaction design for a small-business dashboard used by ~8,000 customers. I ran remote diary studies (30 participants over 2 weeks) to capture real workflows, then did 1:1 usability tests (12 participants) and analytics review. I synthesized themes into persona journeys and prioritized pain points by frequency and business impact—cashflow visibility and invoice reconciliation were top. I prototyped a new dashboard with progressive disclosure and micro-interactions, iterated in two sprints with engineers and PMs, and launched a beta to 500 active users. Within six weeks we saw a 27% decrease in support tickets about reconciliation and a 14% increase in weekly active engagement.
Keywords
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