Sample Answer
For our Q3 release, we had six weeks to launch a new onboarding flow that impacted about 200k monthly signups. Legal had a hard deadline tied to new KYC regulations, and marketing had already committed the date in a campaign. When I mapped the work, we had roughly 9 weeks of engineering on paper. I pulled the team and PM into a working session and broke everything into must‑have, should‑have, and “nice if we get lucky.” Must‑have was compliance and core happy path; things like advanced personalization and in‑product tours moved to phase two. We consciously accepted some tech debt: we deferred full test automation for two low‑risk edge flows and relied on a detailed manual test matrix instead. That saved about 1.5 weeks. We also limited A/B test variants to two instead of four to reduce complexity. We hit the date, passed the audit, and still saw a 12% lift in completion rate, then paid down the test automation in the next sprint.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
Choose a project from your resume where the outcome did not go as planned. Walk me through your decision-making process at a critical turning point, including what options you considered, what data you used, and what you would do differently now.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.