IntermediatePROBLEM_SOLVING
You receive a dataset with 12 months of sales, customer, and marketing campaign data. The CEO asks, ‘Why are repeat purchases stagnating even though new customer acquisition is up?’ Describe your end-to-end problem‑solving approach: data quality checks, analyses you’d run, hypotheses you’d test, and how you’d translate findings into 2–3 specific business recommendations.
Business Analyst
General
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