Sample Answer
(Situation) On a product listing page for an e‑commerce site, users were experiencing 6–7s load times and a high 65% bounce rate on mobile. (Task) I was asked to diagnose and improve perceived performance without changing backend APIs. (Action) I started with Lighthouse and Chrome DevTools to profile the page. I found we were shipping a 1.5 MB JS bundle and unoptimized hero images. I implemented code splitting with dynamic imports for non-critical components, reduced bundle size by ~40%, and enabled tree-shaking by reorganizing imports. For images, I introduced responsive images with srcset and WebP, and lazy-loaded offscreen content using IntersectionObserver. I also inlined critical CSS and deferred non-essential scripts. (Result) First Contentful Paint dropped from 3.8s to 1.9s and Largest Contentful Paint from 5.9s to 2.7s on 3G. Mobile bounce rate decreased from 65% to 47% over four weeks, and conversion on that page increased by 9%. These improvements were documented and turned into a performance checklist for future features.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?