Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?

On your resume, you reference working under tight deadlines on [specific deliverable or release]. Describe the constraints you faced, how you prioritized tasks, and any trade‑offs you consciously made in scope, quality, or risk to hit the deadline.

Tell me about a time when you used insights from analytics (e.g., Google Analytics, ad platform data, or CRM data) to challenge initial assumptions and significantly change your campaign strategy.

Describe a time when your campaign performance was under target midway through the flight. What data did you look at, what optimizations did you make, and what was the outcome?

In your most recent role, what would you highlight as your single most impactful achievement, and how did you measure its impact on the team or business?