Sample Answer
(S) In my last role, two senior reps responsible for overlapping territories were in constant conflict over lead ownership, creating tension and slowing response times. Our conversion rate on inbound leads in that segment dropped from 28% to 19% in one quarter. (T) I needed to resolve the conflict quickly, restore collaboration, and recover our conversion rates. (A) I first met with each rep individually to understand their perspective and reviewed CRM data on lead routing and response times. I then facilitated a joint meeting focused on shared goals and data rather than personal grievances. We agreed on clear territory and account segmentation rules, defined an escalation path, and introduced a “first touch” SLA for inbound leads. I also set up a weekly 15‑minute huddle between them to review any gray‑area leads. To reinforce positive behavior, I introduced a small team‑based SPIFF tied to segment performance, not individual wins. (R) Within six weeks, inbound response time improved by 35%, and segment conversion rebounded to 27%. Both reps hit 105%+ of quota the next quarter, and team engagement scores in that pod improved by 14 points in our next survey.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
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On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?