Sample Answer
(S) A 30% MoM organic drop is significant and could be technical, algorithmic, or strategic. (T) My objective in the first 2–3 weeks would be to diagnose root causes, stabilize traffic, and protect high-intent pages. (A) In week one, I’d check analytics and GSC to confirm data integrity and pinpoint affected segments: specific countries, devices, or page types. I’d run a technical audit with SEO and dev to look for crawl errors, indexing issues, site speed changes, or recent deployments. In parallel, I’d review SERP changes, competitor movements, and any major Google updates. In week two, I’d prioritize fixes: restoring critical pages, correcting technical issues, and updating underperforming content. I’d also shift some paid budget to protect key keywords and high-intent pages temporarily. I’d communicate a clear incident report and action plan to leadership. (R) Using a similar playbook previously, we recovered about 70% of lost traffic within six weeks and maintained lead volume by reallocating 20% of our paid budget during the dip.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?