Sample Answer
At my last role, I led a spring product launch campaign aimed at driving free-trial signups for our new feature set. We started with a customer insight workshop and saw that most prospects were stuck in the “research” phase, so I pitched an educational content series instead of just promo assets. I mapped a three‑part funnel: top‑of‑funnel LinkedIn carousels and short Reels, mid‑funnel blog deep dives, and bottom‑funnel case‑study emails. We prioritized LinkedIn and email because 65% of our SQLs historically came from those channels. I owned scripting, briefs for design, publishing calendar, and weekly reporting. Core metrics were CTR, engaged time, and trial signups. Our benchmark trial conversion from content was 1.2%; this campaign averaged 2.1%, with LinkedIn carousels hitting a 4.8% CTR vs our usual 2.9%. Overall, content‑attributed trials increased 38% month over month and cost per trial dropped by 27%. We did a retro afterward and product and sales both reused the assets in their decks.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?