Sample Answer
In my last role, I led requirements for redesigning our customer onboarding process, which affected about 60k new customers a year and a 25-person operations team. I started with 1:1 interviews across sales, ops, compliance, and IT to understand pain points, then ran two half-day workshops to align on goals and success metrics. From there, I mapped the current-state process in Visio, including SLAs and system handoffs, and validated it in a group walkthrough. Conflicts surfaced quickly: sales wanted maximum flexibility, while compliance wanted strict controls. I created a simple matrix showing impact on conversion rate, risk exposure, and operational effort for each contested requirement. We used that in a prioritization session, anchored on agreed KPIs: reduce onboarding time by 30% and error rates by 40%. The final BRD and user stories reflected those trade-offs, and three months post-launch we’d cut onboarding time by 37% and errors by 42%.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
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On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?