Sample Answer
At my last company, I was asked to “fix onboarding churn” with no clear scope. Situation: New users were churning at 42% in the first 30 days. Task: Define the problem, prioritize initiatives, and show improvement in 8 weeks. Action: I scheduled 30‑minute discovery calls with the VP Ops and Sales Lead, drafted a 1‑page problem statement, and aligned on a target: reduce churn by 20%. I mapped the funnel in Miro, pulled cohort data from Snowflake via SQL, and ran 8 user interviews. I then structured work into a 3‑phase plan (diagnose, experiment, rollout) tracked in Asana with weekly check‑ins. Result: Introduced a guided in‑app checklist and improved welcome emails, cutting 30‑day churn from 42% to 29% (31% relative reduction) in 6 weeks and increasing NPS from 32 to 45.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?