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IntermediateSITUATIONAL
You’re given a brief to increase organic engagement on Instagram and TikTok for a brand whose current content is mostly static product shots with low interaction. In the next 30 days, what concrete content concepts, posting cadence, and experimentation framework would you design to test what resonates?
Content Creator
General

Sample Answer

I’d run a 30-day test sprint focused on short-form video and interaction-focused formats. Content concepts: (1) 15–30s UGC-style “how I use it” clips, (2) before/after or transformation videos, (3) native trends/remixes, and (4) weekly creator-led “tips” series. Cadence: Instagram 5x/week (3 Reels, 1 carousel, 1 story Q&A), TikTok 6x/week (4 native videos, 2 cross-posted Reels), using Later or Buffer for scheduling. Experimentation: define 2–3 hypotheses per week (e.g., faces vs product-only; voiceover vs text-on-screen), then A/B test hooks, thumbnails, and captions. Success metrics: +40–60% engagement rate, +25% watch-through on Reels/TikTok, and +15% follower growth. I’d track via IG Insights and TikTok Analytics, log results in a simple Notion dashboard, and double down on top 2 performing concepts for the next month.

Keywords

Shift from static shots to UGC-style, transformational and trend-native videoStructured cadence: 5 IG posts/week, 6 TikToks/week with clear roles per formatHypothesis-led A/B testing on hooks, visuals, and CTAsClear 30-day targets: +40–60% engagement, +25% watch-through, +15% followers
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