Sample Answer
Recently I led a product education campaign for a new feature launch. The brief was vague—"drive awareness"—so I pushed to define a concrete goal: increase feature adoption by 20% within 90 days among existing users. From there, I mapped the user journey and built a content mix: a flagship 1,500-word blog, a 2-minute explainer video, three lifecycle email sequences, and a social teaser series for LinkedIn and Instagram. I partnered with PMM and CS to collect real user stories and objections, then baked those into the content. We A/B tested two blog headlines and two email subject lines in HubSpot, and tracked performance in GA4 and product analytics (Mixpanel). The blog became our anchor asset, driving users to an in-app tour. Over the quarter, content-driven traffic to the feature page grew 62%, email CTR hit 11.4% (up from 6%), and feature adoption among targeted users increased 24%, slightly above our target.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?