IntermediateSITUATIONAL
You inherit a set of legacy brand assets with inconsistent color use across products. Describe the steps you would take to audit, standardize, and implement a corrected color system across design and engineering teams.
Brand Designer
General

Sample Answer

Context: At Meridian Health (internal product suite of 12 apps) I inherited a fragmented palette where primary CTA blues ranged from #0A66FF to #1B8CFF across products, causing accessibility failures and brand dilution. Task: I was charged with auditing, standardizing, and rolling out a corrected color system within a quarter. Action: I ran an automated token audit using a Figma plugin (Design Tokens | Tokens Studio) and a CSS scan (custom script + stylelint) to inventory 320 color uses. I mapped instances to components in Storybook and computed WCAG contrast for each. I proposed a 12-token system (Primary, Secondary, Accent, Neutral scales with 10-step ramps) using Adobe Color + contrast-checker and validated accessible pairs (AA/AAA targets) for UI states. I created tokens in JSON, published to a shared npm package and built a Storybook theme with Chromatic visual tests. I launched a two-week developer handoff: migration guide, codemods to replace hexes with tokens, and two workshops. Result: Within 10 weeks, token adoption reached 88% of high-impact components, accessibility contrast errors dropped 92%, and release velocity improved (fewer color-related regressions) — reducing QA rework by an estimated 18 hours/month.

Keywords

Inventory process using Figma plugins and automated CSS scansMapping colors to design tokens and a 12-token system with rampsWCAG contrast validation and accessibility targets (AA/AAA)Publishing tokens (JSON/npm) and Storybook + Chromatic integrationDeveloper rollout: codemods, migration guide, workshopsQuantified outcomes: % adoption, % reduction in contrast errors, hours saved
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