Networking works best when it feels like curiosity + consistency, not pitching. If you’ve ever sent a LinkedIn request and then… nothing, this post is for you.

1) Start with a “why you, why now” message

Most outreach fails because it’s generic. Try a short note that proves you’re intentional:

• Why them: a specific post, project, talk, or career path you noticed
• Why now: a real reason you’re exploring (role change, industry pivot, new skill focus)
• Low-friction ask: 15 minutes, or 2–3 questions over message

Example (connection request):

“Hi Maya—loved your post on stakeholder management in product launches. I’m transitioning from customer success to PM and would value learning how you made that shift. Open to connecting?”

2) Make the ask easier than a full “informational interview”

People are busy. Reduce the commitment:

• Ask for one recommendation (resource, person, community)
• Ask two targeted questions instead of a call
• Offer two time options and a clear duration (e.g., 15 minutes)

Pro tip: If they accept your connection but don’t reply, follow up once after 5–7 days with a simple nudge and a smaller ask.

3) Use a “give-first” networking mindset (even as a job seeker)

You don’t need a big platform to provide value. Try:

• Sharing a useful article relevant to their work
• Offering a quick summary of a webinar/book you just learned from
• Introducing them to someone (even a peer) with shared interests
• Leaving a thoughtful comment on their post (visibility builds familiarity)

4) Build a lightweight follow-up system

Networking compounds when you stop relying on memory.

• Track: Name, context, last touch, next step (spreadsheet or notes app)
• Aim for 2–3 touches/week (comment, message, share)
• Send a thank-you within 24 hours after any call

Fast thank-you template:

“Thanks again for your time—your point about X was especially helpful. I’m going to do Y next. If I can ever return the favor, I’d be glad to.”

5) Where to find warmer connections (beyond cold outreach)

If cold messaging feels intimidating, start with “adjacent trust” networks:

• Alumni networks (school, bootcamp, past employers)
• Professional groups (industry associations, Slack/Discord communities)
• Online communities where you can contribute before asking

If you had to choose one, what’s been hardest for you: starting the first message, getting replies, or turning a chat into an ongoing relationship?