Networking doesn’t have to mean collecting business cards or sending random LinkedIn requests. The most effective networking feels like relationship-building—small, consistent actions that make it easy for others to remember you and help you.

1) Start with a clear “networking goal” (not a vague one)

Before you reach out, define what you’re actually trying to learn or unlock:

• Explore: “I want to understand what product marketing looks like day-to-day.”
• Pivot: “I’m moving from customer success to sales ops—what skills matter most?”
• Job search: “I want referrals into companies with strong learning cultures.”

A clear goal helps you write better messages and ask smarter questions.

2) Make your outreach specific (and easy to say yes to)

People respond to clarity. Try this structure:

• Why them: one line that’s genuinely specific (“I saw you transitioned from finance to data analytics at X…”)
• What you want: “15 minutes for 2–3 questions”
• Low friction scheduling: “If easier, I can send questions by email.”

Mini-template (LinkedIn DM):

• “Hi [Name]—I’m exploring [field/role]. Your path from [A] to [B] stood out to me, especially [specific detail]. Would you be open to a quick 15-minute chat next week? I’d love to ask 2–3 questions about [topic]. Happy to work around your schedule.”

3) Ask questions that build connection and insight

Skip generic “Tell me about your job.” Use questions that invite stories:

• “What was hardest in your first 90 days?”
• “What’s a misconception people have about this role?”
• “Which skills make someone stand out quickly?”
• “If you were starting over today, what would you do differently?”

4) Follow up like a pro (this is where most people drop the ball)

After a conversation, send:

• A thank-you within 24 hours
• One specific takeaway you’ll act on
• A lightweight way to stay in touch

Example: “Thanks again—your advice about building a small portfolio helped clarify my next step. I’m going to [action]. Would it be okay if I update you in a few weeks with progress?”

5) Build a “tiny touch” system to stay visible

You don’t need constant check-ins. Aim for one meaningful touch every 6–10 weeks:

• Share an article relevant to their work
• Congratulate a promotion with a specific comment
• Send a short update on your progress
• Ask a targeted follow-up question

Quick challenge

This week, reach out to 3 people using the template above—one alumni contact, one second-degree LinkedIn connection, and one person in a company you’re curious about.

What’s the biggest thing that makes networking feel uncomfortable for you—and what kind of outreach message would you like feedback on?