Networking doesn’t have to mean awkward small talk or sending 50 copy-paste DMs. The goal is simple: build trust over time by being helpful, specific, and consistent. Here’s a practical playbook you can start using this week.
1) Upgrade your “why” before you reach out
Before messaging anyone, define:
- What you’re exploring (role, industry, company type)
- What you need (insight, referral, feedback on portfolio, hiring process clarity)
- What you can offer (a useful resource, a quick summary of something you learned, genuine appreciation)
When your “why” is clear, your outreach becomes confident and respectful instead of vague.
2) Use the 3S Outreach Formula: Specific, Short, Simple
A strong message usually includes:
- Specific: Why them (shared background, recent post, mutual connection)
- Short: 3–6 lines max
- Simple: One clear ask (15-minute chat, 2 questions via DM, feedback on one item)
Example DM (low pressure):
Hi Maya—saw your post about transitioning from marketing to product. I’m exploring a similar shift and noticed you also started in agency work. Would you be open to a 15-minute chat next week? I’d love to ask how you positioned your experience.
3) Stop asking for “a quick call” — offer options
People respond faster when you reduce friction:
- Offer two time windows (e.g., Tue 12–2 or Thu 4–6)
- Or offer asynchronous options (“Happy to send 3 questions here if easier”)
- Suggest a clear agenda (“I’ll keep it to 15 minutes: transition story + what you’d do differently”)
4) Make follow-ups feel human (not spammy)
If they don’t reply:
- Wait 5–7 days
- Send a follow-up that adds value (article, relevant event, thoughtful note)
Follow-up example:
Quick bump—no worries if timing’s off. I came across this short piece on breaking into PM from marketing and thought of your post. If you’re open, I’m still happy to work around your schedule.
5) Turn one conversation into a relationship
After the chat:
- Send a thank-you within 24 hours
- Share one takeaway you’ll act on
- Set a light “next touch” (comment on their posts, share a relevant resource, update them in 4–6 weeks)
Mini-challenge (do this in 30 minutes)
- Identify 5 people (alumni, past coworkers, second-degree connections)
- Write one customized line for each (why them)
- Send 2 messages today using the 3S formula
Discussion: What’s the hardest part of networking for you—finding the right people, sending the first message, or following up without feeling annoying?