Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit
www.redditinc.com.
Description:
Reddit is seeking a talented Creative Technologist to join KarmaLab, Reddit’s in-house creative strategy team. This person will sit at the core of the AI generation process for creatives at Reddit, ensuring that ad generation products output high quality assets for all formats and placements in the platform, while leveraging unique reddit resources like community intelligence, context and unique reddit communication strategies.
KarmaLab helps brands show up with contextual relevance and platform-native creative craft. As advertisers increasingly adopt generative tools, KarmaLab plays a critical role in ensuring Reddit’s AI-generated assets are high-quality, brand-safe, and tailored to community context.
Sitting on one of the richest repositories of conversations and creative signals on the internet, Reddit has long been at the forefront of exploring how AI can accelerate creative workflows. We believe the creative field has only begun to scratch the surface of how GenAI can transform ideation, production, and execution, and this hybrid role will be instrumental in building new processes and systems to elevate and automate creative output across Ads Manager.
As Reddit is a rapidly growing company, there is a significant opportunity to drive impact within KarmaLab and accelerate your long-term career growth. This person will partner closely with Product, Engineering, and our existing AI Strategy function to guide model outputs, improve asset quality, and streamline generative creative workflows for advertisers..
Location:
New York / Chicago
What you’ll do:
Elevate Reddit's Generative Creative Systems:
- Build and maintain a robust library of gen AI prompts and creative patterns aligned with Reddit’s ad formats, community dynamics, and creative best practices.
- Translate advertiser goals and campaign strategy into structured, machine-readable inputs that produce effective and contextually relevant assets.
- Expand the coverage of reddit’s creative generators to all the relevant formats and placements in the platform, following the best practices for performance and adoption.
- Define a versioned prompt/input taxonomy (objective, audience, tone, constraints, community signals) with tagging for format, vertical, and outcome.
- Instrument coverage tracking to expose gaps by format, placement, and vertical; publish a prioritized backlog to close gaps.
Optimize Model Outputs Across Creative Surfaces:
- Improve the quality, contextual relevance, and brand safety of large language and diffusion model outputs across text, images, video, contextual variations, and personalized variants.
- Develop a repeatable framework for evaluating model outputs, iterating on prompts, and refining input data.
Accelerate GenAI Experimentation and Product Velocity:
- Establish a consistent, weekly cadence for model testing, structured feedback, and creative experimentation.
- Partner with Product and Engineering to prioritize improvements, validate model updates, and accelerate feature development by 4–6 weeks per launch.
Operationalize Agentic and Automated Creative Workflows:
- Identify opportunities to automate creative actions, such as generating asset variations, enhancing client-provided media, or informing creative recommendations.
- Collaborate on integrating creative-audience insights signals into generative inputs.
Who you are:
- Familiarity with social platforms, cultural trends, subcultures, and community-driven creative storytelling.
- Comfortable collaborating with PMs, engineers, and cross-functional partners to evaluate and improve creative tools.
- Ability to review and refine image or video assets for contextual relevance and brand quality.
- Highly organized, systematic thinker with a strong editorial eye.
- A “Yes, and” mindset that builds upon ideas constructively.
Qualifications:
- 5+ years of experience in creative strategy, brand planning, agency work, or content development.
- Hands-on experience working quickly and efficiently with generative AI workflows, prompt optimization, or AI-assisted media creation.
- Portfolio that includes prompt → output workflows, grading rubrics, and “what changed/why” narratives; not just final assets.
- Ability to translate creative briefs and advertiser objectives into structured prompts or input schemas. You speak the language of designers.
- Experience optimizing LLM or diffusion outputs for quality, clarity, and contextual accuracy.
- Experience with creative evaluation frameworks, qualitative scoring, or RAG pipelines.
- Understanding of experimentation cycles, including variable testing and tagging qualitative signals.
- Familiarity with, or ability to quickly learn, automated creative production systems or multi-agent orchestration.
- Understanding of the methodology behind evaluation and automation: Python notebooks and/or simple scripts to run batch generations, score outputs, and export side by side comparisons.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.