Lead Analyst, Marketing Ana (Archived) | VirtualInterview.ai

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Analytics Team

Okta’s Marketing Strategy & Analytics team plays a critical role in developing and tracking progress towards our key business performance indicators, detecting key changes in our marketing funnel performance and driving strategic analyses to optimize performance.

What you’ll be doing

Help Design and Launch Dashboards and Support our Stakeholders

Support new dashboard development at every stage of the process; from requirements gathering, to design, QA, launch, and enablement.

Service incoming support requests on dashboards including performing updates, iterations, and fixes on existing dashboards.

Help architect and maintain datasets, queries, and sources

Support the Marketing Analytics team analysis and dashboard development through custom SQL queries and datasets maintenance and development.

Work cross-functionally with Okta’s Data & Insights and Marketing Ops team members to build accurate data sources and pipelines to power Marketing reporting.

Understand marketing technology ecosystem, including our data foundation in detail. Partner with internal teams on processes to ensure data accuracy and uninterrupted lead flow delivery to our Sales teams.

Enhance data pipelines by adding new fields and measures to improve reporting accuracy/capabilities and support evolving business needs

Design and develop data models that support analytical workflows in Tableau, ensuring seamless data integration, performance, and accuracy in reporting

What you’ll bring to the role

5+ years of experience in Marketing, Operations, and Analytics in a B2B environment with a focus on analysis and dashboarding for marketing campaigns and website performance.

Expert level Tableau skills, including certification and 5+ years experience developing in Tableau dashboards and datasets.

Advanced SQL skills with 5+ years experience in leveraging SQL in B2B environments.

Experience working in Snowflake and understanding of data warehouse best practices.

Strong experience and working knowledge of marketing technology stack including Salesforce CRM, Marketo, Google Analytics, Adobe Analytics, and 6Sense.

Experience analyzing website and digital marketing performance.

Strong analytical skills, cross-functional collaboration, and influence along with the ability to deal with ambiguity.

Full-funnel metrics experience across attributable and non-attributable conversion actions.

Tableau certified would be preferred.

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What you can look forward to as a Full-Time Okta employee!

Amazing Benefits

Making Social Impact

Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

Lead Analyst, Marketing Analytics

Job Description

Skills & Requirements