Digital Programs Marketing (Archived) | VirtualInterview.ai

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.

Join us. At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.

Are you energized by building high-impact, localized digital programs that turn insights into pipeline?

We’re creating our first in‑region Digital Programs specialist role dedicated to EMEA. You’ll partner closely with Global Performance Marketing to localize and optimize global campaigns, and you’ll own net-new regional digital initiatives tailored to local topics, sensitivities, languages, and regulatory requirements. If you thrive on testing, learning fast, and shipping programs that deliver qualified leads, we’d love to hear from you.

Key Responsibilities

Localize and optimize global digital programs for EMEA

Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages.

Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events.

Stay aligned to global campaign calendars, content drops, and asset updates.

Build and run regional digital programs

Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures.

Create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics.

Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency.

Support optimisation of regional websites

Work with Global Web and content teams on local language webpage optimisation

Create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content

Manage Regional Direct Mail Programs

Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans

Search, evaluate, and test vendors that perform well for the local markets

Performance Analytics - measure, test, learn, and iterate:

Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners.

Track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data-driven recommendations and actionable changes to improve lead-to-pipeline conversion.

Ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce).

Cross-functional partnership

Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales.

Coordinate with country field teams around priority accounts and events.

Basic Qualifications

2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only).

Hands-on with Google Ads and Google Analytics; strong understanding of LinkedIn paid social.

Experience designing and executing A/B tests and optimizing to CPL/pipeline goals.

Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution.

Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines.

Strong communication, autonomy, and collaboration skills across global and regional stakeholders.

Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy.

Preferred Qualifications

Experience localizing programs for EMEA markets (UK, DE, FR, ES) and awareness of regional sensitivities/regulations.

Multilingual (e.g., French, German, Spanish) or proven experience producing language-specific campaigns.

Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks.

Comfort using AI tools (for ideation, first-draft copy, analysis) in daily workflows.

Knowledge of Wordpress, Demandbase and Google Analytics

Hesitant to apply?

We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn’t the right role or time - sign up for job alerts!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions:
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.

How we work

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

What we offer

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

Competitive salary

Comprehensive benefits package

Flexible work arrangements

Company equity*

ESPP (Employee Stock Purchase Program)*

Retirement or pension plan*

Generous paid vacation time

Paid holidays and sick leave

Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO

Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*

Paid volunteer time off: 20 hours per year

Company-wide hack weeks

Mental wellness programs

*Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses

PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.

Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area

Job Description

Key Responsibilities

Basic Qualifications

Preferred Qualifications

Skills & Requirements