Marketing Content Specialist

About the Job

LaunchDarkly is seeking a Marketing Content Specialist who can turn strategic narratives into high-performing marketing content. This person will own the creation, testing, and performance of short- and mid-form content across brand, demand, and lifecycle campaigns to drive engagement and business impact.

They will collaborate closely across marketing teams to ensure every campaign message is on-brand, data-informed, and aligned with LaunchDarkly’s core story.

This role is ideal for a marketing content professional who thrives at the intersection of storytelling and performance metrics.

Responsibilities

• Bring the company’s content strategy and editorial calendar to life through short- and mid-form assets for use across brand, demand, and lifecycle campaigns.


• Use long-form and thought leadership content written by others as resources for creating campaign assets, nurture sequences, and social amplification pieces.


• Write persuasive, on-brand copy for activations spanning the full customer lifecycle.


• Work closely across marketing teams to ensure messaging consistency with campaign goals and cross-channel alignment.


• Use response and engagement data to refine copy and improve engagement over time.


• Work with the Design team and other content writers to bring creative ideas to life across multiple channels.


• Adapt technical and product-focused messages into clear, approachable copy that appeals to developers and decision-makers.


• Maintain brand consistency and voice across all short-form communications.


• Provide copy support for cross-channel assets to power campaigns with a quick turnaround and attention to detail.

Qualifications

• 3+ years of experience writing marketing copy in a B2B, technical or SaaS environment.


• Strong command of short-form writing, including headlines, CTAs, ad copy, email content, and landing page copy.


• Comfort working with engagement data and using performance metrics to guide messaging decisions.


• Excellent collaboration skills; comfort in cross-functional environments.


• Ability to turn information about the complex benefits of a technical product into a compelling message.


• Understanding of developer or technical audiences preferred.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages


• Delivering targeted experiences by easily personalizing features to customer cohorts


• Maximizing the business impact of every feature through the ability to experiment and optimize


• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types


• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

Learn more about the interview process & what it’s like to work with LaunchDarkly's Product Delivery team!

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