Senior Specialist, Marketing

Hi, we're Oscar. We're hiring a Senior Specialist to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Senior Specialist, Marketing helps create engagement and retention strategies for our key audiences both B2B and D2C. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics.

You will report into the Associate Director, Product Marketing.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.

Pay Transparency: The base pay for this role is: $76,800- $100,800 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities:

• With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.


• Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.


• Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.


• Think through campaign testing and A/B testing strategies that optimize campaigns over time


• Analyze campaign results, pulling out insights to share with cross-functional teams


• Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, provider experience, and what tactics move key metric, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.


• Compliance with all applicable laws and regulations


• Other duties as assigned

Requirements:

• Bachelor's degree or 4+ years commensurate experience


• 2+ years of experience engaging consumers and driving digital engagement within marketing


• 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)


• 1+ years experience using data to inform decision making


• 1+ years experience managing partners and projects cross functionally within tight timelines

Bonus points:

• 1+ years experience with measurement and analytics and overseeing campaign tests/set up


• Experience using AI, automation and driving innovation


• 4 year degree in marketing, business, economics or finance