Promotions Marketing Manager II

Overview

As a Promotions Marketing Manager II, you will lead the strategy, design, and execution of large-scale consumer promotions that fuel Instacart’s growth and customer engagement. You will collaborate within Growth Marketing and across Product, Finance, Marketing Analytics, Data Science, and Consumer Marketing to design impactful incentive programs that drive business outcomes and innovation.

You will balance strategic thinking with analytical rigor, integrating AI-driven insights and new ways of working to optimize campaign performance and foster scalable, efficient solutions. This role requires both a creative problem solver and a data-driven leader who thrives in a fast-paced, ambiguous environment.

The Incentives & Promotions Marketing Team is a key driver of Instacart’s growth, delivering a unified vision for promotional strategy across the company. The team leads consumer-facing incentive programs that extend across channels—including in-app placements, CRM, and paid media—supporting major seasonal events, partnerships, and cross-functional strategic initiatives.

About the Job

• Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.


• Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.


• Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.


• Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.


• Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.


• Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.


• Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.


• Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.

About You

Minimum Qualifications

• 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics.


• Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions.


• Strategic agility:capable of shifting between high-level strategy and execution detail, driving clarity through complexity.


• Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention.


• Strong relationship-building and influence skills across cross-functional stakeholders.


• Ownership mentality and ability to lead initiatives with limited direction.


• Excellent organizational and project management skills across multiple concurrent priorities.


• Bachelor’s degree in Marketing, Business, or related field.

Preferred Qualifications