Senior MarTech Platform Strategist

Overview

We’re hiring a Senior MarTech Platform Strategist to lead the strategy, prioritization, and execution of Instacart’s Paid Marketing infrastructure.

As a MarTech Platform Strategist, you’ll define the vision and roadmap for Paid MarTech — from what we build vs. buy, to how systems integrate with Ads, CRM, and Off-Platform marketing channels. You’ll be responsible for identifying the highest-leverage investments, aligning teams around clear priorities, and ensuring systems are scalable, observable, and modular by design.

This is a 75% product strategy / 25% marketing intuition role — ideal for someone with deep fluency in how paid media platforms actually work, paired with strong technical instincts and product leadership experience. You’ll be the connective tissue across marketing and engineering teams — translating campaign needs into platform architecture, and helping Instacart scale performance with precision.

This role sits within our Marketing Enablement & Technology (MET) org, where you’ll work closely with a dedicated engineering team to build the systems that power paid acquisition across Meta, Google, TikTok, affiliate, and emerging platforms. You’ll own infrastructure spanning audience tooling, event tracking, conversion APIs, and/or platform integrations — delivering the foundation for faster, smarter, and more measurable campaign execution.

About the Job

• Own and evolve the product strategy for Paid MarTech tooling — across systems like signal maturity, audience delivery, tagging architecture, and event ingestion.


• Partner with engineering to define technical implementation plans and optimize for long-term scale, reuse, and velocity.


• Make build vs. buy decisions based on impact, effort, integration complexity, and ROI — guiding vendor evaluations and onboarding processes.


• Actively identify gaps in campaign workflow, system reliability, and measurement coverage — then drive clarity around what should be fixed, when, and why.


• Collaborate with marketing leaders to deeply understand their objectives, workflows, and blockers — ensuring the infrastructure roadmap reflects real campaign needs.


• Work cross-functionally with product and engineering leads across Ads, CRM, Lifecycle, and Data to align on dependencies, roadmap sequencing, and shared platform evolution.


• Champion roadmap discipline — prioritizing ruthlessly, communicating clearly, and aligning stakeholders on tradeoffs and outcomes.

About You

Minimum Qualifications

• 7–12+ years of experience in product, growth infrastructure, MarTech, or marketing systems strategy roles.


• Deep domain fluency in paid marketing operations — including attribution frameworks, campaign optimization, and how signal quality impacts platform performance.


• Experience leading large cross-functional efforts with stakeholders across Engineering, Data Science, Product, and Marketing.


• Strong intuition for how to balance user needs, technical feasibility, and organizational readiness in complex system planning.


• A systems-first mindset, with an appreciation for modularity, observability, and scaling infrastructure for the next 10x growth phase.


• Comfort working in ambiguous or early-stage environments — bringing structure where needed, guiding teams through uncertainty, and helping establish scalable foundations from scratch.


• Technical fluency with a relevant subset of modern Paid MarTech systems and tools — for example:




• Event and tracking infrastructure: Meta CAPI, TikTok Events API, MMPs (e.g. Branch), Firebase, GA4


• Data and orchestration systems: Airflow DAGs, DBT modeling, event validation tools, schema QA frameworks


• Audience management and CDP platforms: LiveRamp, Segment, mParticle, Adobe Experience Platform


• Feed management tooling: Productsup, Feedonomics, VersaFeed, Google Merchant Center

Preferred Qualifications