ABX Marketing Manager

About the Role

We are seeking a highly strategic and results-driven ABX Marketing Manager to own, develop, and execute our Account-Based Experience 1:few strategy for our most strategic and high-value target accounts. This role is the critical link between Marketing and Sales, responsible for creating personalized, multi-channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth. If you thrive in a collaborative, data-driven environment and are passionate about crafting targeted experiences that turn accounts into advocates, this is the role for you.

Key Responsibilities

I. ABX Strategy & Planning

• Own the ABX 1:Few Program Strategy: Develop, implement, and manage comprehensive ABX programs (1:few) for defined target account tiers, ensuring alignment with overall GTM strategy and revenue goals.


• Marketing Partnership: Partner closely with regional marketers and sales to communicate program details to include inputs like - target account lists, engagement goals, and sales-ready definitions.


• Account Insight: Conduct in-depth research on target accounts and key buyer personas to uncover pain points, business needs, and technology landscape, translating these insights into actionable campaign plans.

II. Campaign Execution & Personalization

• Multi-Channel Execution: Design and execute integrated, personalized, multi-channel campaigns across digital advertising (e.g., LinkedIn, intent platforms), email, direct mail/gifting, virtual and in-person events, and content experiences.


• Content Alignment: Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey.


• MarTech Orchestration: Utilize the ABX technology stack (e.g., 6sense, Rollworks, Gemini) and Salesforce / Marketo to orchestrate campaigns, track engagement, and ensure seamless handoffs.

III. Measurement & Optimization

• Performance Analysis: Monitor, track, and report on ABX program performance, key account engagement, pipeline influence, velocity, and ROI.


• Data-Driven Optimization: Conduct regular deal analysis and leverage data to generate insights, make recommendations for campaign optimization, and continually refine target account selection and engagement tactics.


• Enablement & Feedback: Develop playbooks and training materials to enable Sales and SDR teams on ABX programs, messaging, and follow-up, ensuring a strong feedback loop.

Qualifications and Skills

Required

• Experience: 5-7+ years of experience in B2B marketing, with 5+ years specifically in Account-Based Marketing (ABM) or Account-Based Experience (ABX) in a SaaS/B2B environment.


• Strategic & Analytical Mindset: Proven ability to translate business objectives and complex account data into measurable marketing strategies and programs.


• Tech Stack Proficiency: Hands-on experience with core ABM/ABX platforms (e.g., 6sense) and marketing automation (e.g., Marketo) and CRM (Salesforce).


• Cross-Functional Collaboration: Exceptional ability to build strong working relationships with Growth Experiments, Regional Marketing, Sales, xDRs.


• Project Management: Strong organizational skills and attention to detail, with the ability to manage multiple projects, budgets, and deadlines simultaneously.

Preferred/Bonus

• Experience with leveraging AI/GenAI tools for scalable personalization and account intelligence.


• Familiarity with intent data platforms (Bombora, G2, etc.).


• Industry knowledge (Retail, Financial Services, Technology)

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