Senior Associate Retail, Event Marketing

Toast is a rapidly growing company that’s revolutionizing the way the food and beverage industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants and retailers streamline operators, increase revenue, and deliver amazing guest experiences through our point of sale platform. We are on the hunt to grow our Field Marketing team and need a rockstar Event Associate! We are looking for a passionate and driven Senior Events Associate to join our Retail Field Marketing team. In this role, you will take the lead on end to end event execution for national and regional trade shows, conferences, and partner activations that bring the Toast Retail story to life.

You will support the Field Marketing Manager on every detail from pre show campaigns and booth logistics to on site experiences and post event follow up to ensure each event drives pipeline growth, strengthens relationships, and elevates the Toast brand. This role is perfect for someone who thrives in fast paced environments, loves juggling creative and logistical details, and takes pride in building experiences that make a lasting impact.

About this roll* (Responsibilities)

• Support national trade show strategy and execution including planning, budgeting, vendor management, booth logistics, shipping, show services, and on site coordination


• Drive pre, during, and post event campaigns in collaboration with field marketing, sales, and creative teams to maximize engagement and ROI


• Manage event timelines and deliverables ensuring every aspect from creative assets to giveaways is on track and on brand


• Partner closely with the Retail Field Marketing Manager to support hyper local field activations including regional dinners, partner events, and pop up experiences


• Measure event performance through lead capture, attribution, and post event analysis, report on results and continuously optimize event strategy


• Collaborate cross functionally with product marketing, sales, design, and demand generation to align messaging and goals across all events


• Bring creativity to every touchpoint from booth experiences to attendee engagement ideas to make Toast stand out

Do you have the right ingredients*? (Requirements)

• 2+ years of hands on event management or field marketing experience, ideally in B2B or retail focused industries


• Proven experience managing trade shows or conferences from concept to completion


• Exceptionally organized, detail oriented, and proactive with the ability to juggle multiple priorities under tight deadlines


• Comfortable rolling up your sleeves whether that means building an event checklist, packing swag boxes, or managing a booth on site


• Strong communicator who thrives in cross functional collaboration and loves turning creative ideas into real experiences


• Data driven mindset with experience tracking and reporting event ROI and pipeline impact

Secret Sauce*? (Nice to Haves)

• Bonus points if you have worked with sales teams, agencies, or vendors in a fast growing tech or SaaS environment

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total RewardsWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.