Market Research Lead

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

Marketing Insights & Analytics team aims to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically: specifically foundational understanding, marketing strategy, thought leadership, measurement and tracking.

About the Role

You will be the Market Research Lead that translates insights into actionable marketing plans and executions, drive business results, and orient the team towards strategic thinking to drive brand outcomes. This is critical as we hope to reach millions of users and businesses worldwide.

In this role, you will:

• Play an integral role within the Marketing organization and serve as a strategic partner to brand, product marketing, creative, product and beyond.

• Design, execute, and deliver high-impact research, both quantitative and qualitative methods.

• Work on a diverse portfolio of business challenges including: reaching the next billion people, evolving our brand, expanding internationally, positioning our product suite, and shipping joy to our customers.

• Translate business questions into structured research plans and frameworks.

• Synthesize data into clear, compelling narratives that influence decision making.

You might thrive in this role if you have:

• 10+ years of experience in data analysis and mixed-method user or market research

• A proven ability to independently conduct full-cycle research, from research design to reporting

• A strong background in both quantitative and qualitative research, including hands-on experience with developing surveys and discussion guides, as well as data analysis tasks such as weighting, data cleaning, and regression analysis

• Experience managing agencies or vendors to achieve desired outcomes

• A track record of leveraging data from a variety of sources to influence executives and stakeholders

• Experience in product or go-to-market (GTM) strategy research (e.g., positioning, messaging development), brand research, campaign development, and tracking

• Proficiency with tools such as SPSS or R, as well as survey programming platforms

• Experience conducting global research studies

• You may be a particularly strong candidate if you also have experience working with behavioral data.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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