Senior Qualitative Researcher, Marketing & Growth

Why we’re searching for a Senior Qualitative Researcher. 
At Wealthfront, we’re on a mission to build a financial system that favors people, not institutions. We will only succeed in this mission if we deeply understand the values, motivations and goals of current and future clients, enabling us to offer products and services that make their best possible futures more attainable. That’s why we’re looking for an exceptional qualitative researcher—someone committed to understanding the variety of the human experience, and developing compelling digital platforms which build confidence and trust when people are making some of the most important decisions of their lives. 

In the last two years, we’ve experienced exceptional growth as the business has reached key milestones. We’ve kept our company lean, focused, and profitable. As Marketing and Growth propel us to new heights, we’re building our teams to scale. We created this new research role to provide consistent, detailed insights into the rich and vivid textures of the lives of current and future clients, and the idiosyncrasies of financial decision making. We’re looking for a researcher who can inspire and guide our Creative and Experience Designers through empirical qualitative evidence and creative flair, with the aim of making Wealthfront iconic within our industry and beloved by our target audience. 

What do we offer you?
Research is at the heart of all Wealthfront’s client-facing initiatives—our product process centers continuous learning enabled by research; it is the springboard from which every marketing campaign is launched. Researchers have the responsibility of being leaders within their areas (Marketing and Growth in this case), co-owners of the team’s strategy, roadmap and execution. We’re looking for a Senior User Researcher who craves this responsibility, who wants to use their research tool kit to achieve new levels of impact as an individual contributor and as part of the Growth and Marketing teams.

As a Senior User Researcher embedded within the Marketing and Growth teams, you’ll take on client-facing projects intended to make a lasting impact on the growth trajectory of our business. You’ll lead end-to-end projects from study design to insight delivery, in collaboration with partners from product management, design, marketing, data science and engineering. 

To support you, we’ll surround you with peers and mentors. You’ll be a collaborative member of the Marketing and Growth Research Team, who will support you as you develop your roadmap and study designs. You’ll work directly with a skilled quantitative researcher to inform and augment your qualitative work. And, best of all, you’ll join a broader team of talented Wealthfront researchers working across all our products and services, ensuring you’ll have easy access to their accumulated knowledge and experience. Finally, you’ll be a member of both the Product and Marketing organizations, offering you a perspective on everything we create and insight into the most important decisions affecting business growth.