Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

Elastic is seeking an SEO program manager to join our Discoverability and Globalization team, to help set and execute SEO strategy. The SEO program manager will help implement our annual SEO program, with a focus and passion for growing Elastic’s brand search visibility, growing our website traffic and conversions, and driving continuous SEO improvements across elastic.co.

You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and advise marketing and non-marketing teams on how to continuously improve organic content. You are always learning and are up to speed on AI Optimization trends and tools.

A key early stakeholder for this role will be Elastic’s Documentation team. Product documentation plays a critical role in the customer journey, helping users understand product capabilities, successfully onboard, and progress toward adoption and conversion. The SEO Program Manager will partner closely with the Docs team to identify opportunities to improve discoverability, optimize documentation content for search and AI-driven surfaces, and implement technical SEO best practices where relevant. Experience working with large documentation ecosystems and familiarity with technical SEO considerations—such as crawlability, structured content, and site architecture—will be valuable in supporting this collaboration.

Do you value teamwork and take an inclusive approach to collaboration? You might be the next Elastician!

What You Will Be Doing

SEO strategy and planning

As a member of the Discoverability and Globalization, you will co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth

Work closely with Documentation team to improve the discoverability of Elastic’s product documentation, applying SEO and technical SEO guidelines to support user onboarding, product adoption, and organic search visibility across the documentation ecosystem

Own the development of SEO strategy for technical elastic.co properties (i.e., Elk stack/platform content, Docs, and Labs)

Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and external agencies.

Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements

SEO research and execution

Leverage SEO tools to produce in-depth keyword and prompt research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.)

Establish and scale SEO standards and compliance, including, but not limited to, on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.

Provide SEO training to product and engineering teams to improve search visibility for technical organic content

Measurement and reporting

In collaboration with our Technical SEO specialist, conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting elastic.co such as crawl errors, improper canonicalization, page indexation issues, slow page speed, etc.

Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities

What You Bring

5+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model

Experience with SEO and AIO tools like SEMrush, Profound, Botify, Screaming Frog, Google Search Console (GSC), and Google Analytics (GA4)

Strong analytical skills and experience building and integrating SEO reporting/dashboards in Looker, Google Analytics (GA4), and Botify (or similar tool)

Project management experience driving SEO improvements (bonus points for experience using project management tools like Github, and Adobe Workfront!)

Comfortable working on a fully distributed team around the world

Able to take ownership and lead through ambiguity

Bonus: SEMRush-certified or technically writing portfolio

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$128,200—$202,900 USD

The typical starting salary range for this role in the select locations listed above is:

$153,800—$243,300 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Competitive pay based on the work you do here and not your previous salary

Health coverage for you and your family in many locations

Ability to craft your calendar with flexible locations and schedules for many roles

Generous number of vacation days each year

Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service

Up to 40 hours each year to use toward volunteer projects you love

Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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SEO Program Manager

Job Description