Demand Generation Manager (London, United Kingdom or Berlin, Germany) at Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We are looking for a Demand Generation Manager to manage our upper funnel customer acquisition across our Enterprise, Mid-Market, and SMB segments. Reporting to the EMEA Marketing Director, your role involves supporting product-led sales motions by crafting, building, and operating multi-channel campaigns. These campaigns convert into form-fills, MQLs/MQAs, and pipeline (PG), capturing demand across the entire EMEA region. This is a highly visible and cross-functional role, where you’ll work with both EMEA-based Demand Generation and Regional Marketing (Field) Managers, as well as Global Demand Generation, Brand/Social, Paid Media, Marketing Ops, and Communications teams. An ability to wear many hats and boldly prioritise is key to success, as well as excellent communication.

An ideal candidate for this role will have a passion for juggling multiple high-impact projects at once, working across multiple teams, markets, and channels to create localised versions of global motions, and build a localised strategy. You have an understanding of how to educate different personas about Figma, our products, and their value through EMEA-wide marketing campaigns. You’ll know how to measure success across several channels (ex: CPL, CPMQL, open rate, click through rate email capture, MQLs, etc.), as well as tie metrics back to larger ROI & business goals (PG, ARR). You know how to motivate your colleagues to get the job done, and have top notch communication & project management skills to drive revenue-driving initiatives forward.

This is a full-time role that can be held from one of our EMEA hubs (London, United Kingdom or Berlin, Germany).

What you’ll do at Figma:

Act as the connective tissue between the EMEA Regional Marketing Managers, Global Demand Generation, and Global Brand/Social/Paid Media/Lifecycle teams to drive our key product & sales-led motions within the region

Drive EMEA-wide demand efforts for each of our sales segments (SMB, Mid Market, Enterprise) through multi-channel localised experiences to each of our core personas

Be responsible for defining the appropriate lead stages, correct routing, funnel performance, and pipeline creation for our marketing programs, in partnership with our EMEA Marketing Operations Manager

Collaborate closely with Marketing leadership, managers, and sales reps within EMEA to understand business objectives and translate those into impactful programs that achieve desired outcomes

Partner with Regional Marketing teams to help tailor Demand Gen programmes to fit their local needs, including how to tai

Report on each initiative and how performance is pacing across sub-regions (ex: UKI+NN, DACH, S.EMEA), in addition to providing feedback to the Global Demand Generation team on how to improve centrally led campaigns

Lead ongoing communications, monthly and quarterly business reviews and influence a range of stakeholders including senior executives

We'd love to hear from you if you have:

Extremely strong communication and project management skills, with experience being the point person for large-scale revenue campaigns or initiatives

Previous experience in both tops down and bottoms up product-led sales motions to scale pipeline needs for rapidly growing companies

Strong ability to gather input and establish alignment between a large number of senior stakeholders, particularly across sales and marketing

Proven track record of successfully articulating large global programs within the EMEA region, and building ground-up strategy that fits local market nuances

Strong analytical skills to draw conclusions and make business decisions and a strong collaborative attitude

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the , we encourage you to apply anyways. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Demand Generation Manager (London, United Kingdom or Berlin, Germany)

Job Description

What you’ll do at Figma:

We'd love to hear from you if you have: