Manager, Product Marketing at Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a Manager, Product Marketing to lead and elevate our efforts across commercial growth and services. In this role, you’ll guide a small but mighty team of PMMs responsible for accelerating expansion within our sales-assisted funnels and scaling the impact of our services and service partners. You’ll partner closely with demand generation, partnerships, sales, product, and the broader marketing organization to shape go-to-market strategies that unlock account growth and deepen customer value. The ideal candidate is a player-coach with a strategic mindset and a bias towards action, someone who can inspire a team while also rolling up their sleeves to build content and programs themself.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing

Build, collaborate around, and execute end-to-end go-to-market strategies that support account upgrades, cross-sell motions, and expansion opportunities

Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies

Build an operationalize a prioritization framework that aligns product launches, demand generation campaigns, and sales motions.

Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma’s value across commercial customer segments

Own the strategy and marketing execution that supports Figma’s services ecosystem, including partner programs and scaled service enablement

Serve as a cross-functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go-to-market motions

We’d love to hear from you if you have:

7+ years of experience in product marketing, solution marketing, or a related go-to-market role, including experience working with commercial growth

3+ years of leading or managing a team, with a track record of driving team-level impact

Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies

Expertise mapping and optimizing commercial buyer journeys and sales-assisted motions, and translating them into GTM plays with measurable impact

Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes

Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives

Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

Experience marketing service offerings and partner-led services

Background in PLG, especially in fast-growing SaaS companies

Familiarity with design and product development workflows

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the , we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$180,000—$288,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Manager, Product Marketing

Job Description

What you'll do at Figma:

We’d love to hear from you if you have:

While it’s not required, it’s an added plus if you also have: