Product Lead, Customer Journeys — Core Surfaces

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We are seeking a Product Lead for Customer Journeys to shape the future of Cash App’s core customer journeys. This leader will own the vision, strategy, and execution of experiences that guide new and existing customers through Cash App’s ecosystem—from their first moments in the app to deeper product engagement across our financial tools.
Cash App currently lacks a cohesive framework to help customers understand “what’s next.” This role will be pivotal in building the foundational architecture that powers our customer journeys, including contextual messaging tools, marketing surfaces in-app, and a framework that personalizes the in-app experience and guides users towards what their next action should be.
You’ll lead a talented cross-functional team across Product, Engineering, Design, Research, and Data Science to deliver experiences that drive adoption, engagement, and retention.

You Will

• Define and drive growth strategy: Develop the product vision and roadmap for onboarding and engagement across high-opportunity customer segments.


• Build core journey infrastructure: Lead the creation of foundational systems that guide customers through Cash App—from contextual messaging to product nudges across app surfaces with AI.


• Design remarkable onboarding experiences: Reimagine the new user journey to help customers discover the full value of Cash App’s ecosystem, from sign-up through activation and beyond.


• Lead high-impact initiatives spanning new user onboarding, engagement journeys for high-priority cohorts, marketing and discovery surfaces, and adoption frameworks that connect customers to value across Cash App.


• Enable data-driven experimentation: Partner with data science to build frameworks for segmentation, targeting, and journey optimization.


• Collaborate deeply across Cash App: Partner with teams across Marketing, Design, and Product Verticals to ensure customer journeys are connected, contextual, and measurable.


• Measure and iterate: Define success metrics, monitor progress, and continually improve the user journey to increase activation, retention, and product adoption.

You Have

• 8+ years of product management experience, including ownership of growth, onboarding, or engagement experiences at scale.


• A proven ability to blend systems thinking and user empathy, designing experiences that are both elegant and data-informed.


• Experience building foundational infrastructure (e.g., messaging systems, personalization frameworks, or in-product growth tooling).


• Strong track record of driving measurable business outcomes through experimentation, segmentation, and funnel optimization.


• Excellent collaboration and leadership skills—you inspire and influence cross-functional partners across Product, Design, Engineering, Marketing, and Analytics.


• Exceptional strategic thinking and execution skills—you can define the long-term vision while delivering high-impact projects in the near term.


• Comfort operating in ambiguous, fast-paced environments with a bias for action and impact.

Highly Preferred

• Experience in fintech or consumer products with large, diverse user bases.


• Background in personalization or data-driven user engagement systems.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.