Demand Generation Director at Marqeta

As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts.

Partnering closely with sales, marketing, and operations, you’ll architect the strategy and execution model that influences high-quality pipeline. You’ll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey. The ideal candidate blends strategic thinking with hands-on execution experience, excels in fast-paced environments, and has a proven track record building high-performing global demand engines.

The Impact You’ll Have

Leadership

Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets.

Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs.

Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations.

Pipeline Growth

Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs.

Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage.

Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up.

Channel Strategy & Optimization

Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion.

Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.

Who You Are

12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role

Extensive experience in fintech, payments, embedded finance, or financial services

Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization

Demonstrated success owning pipeline targets, with a track record of delivering scalable growth

Experience managing and developing multi-function, global teams

Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)

Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners

Strong strategic communication and influencing skills

Typical Process

Application Submission

Recruiter phone call

Hiring manager video call

Virtual “Onsite” consisting of 4-5, 45 min calls

Offer!

At this point, we hope you're feeling excited about the role. You're encouraged to apply even if your experience doesn't precisely match the . Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, don’t hesitate to apply — we’d love to hear from you.

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

National: A baseline tier that applies to most of the geographic territory of the United States.

Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA

Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a Recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:

National: $187,000 - $233,800

Premium: $202,400 - $253,000

Premium Plus: $220,000 - $275,000

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

Multiple health insurance options

Flexible time off – take what you need

Retirement savings program with company contribution and after tax contributions

Equity in a publicly-traded company and an Employee Stock Purchase Program

Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave

Free therapy sessions, financial and professional coaching, and legal advice

Monthly stipend to support our remote work model

Annual “development dollars” to support our people growth and development

Through Flex First, the freedom to live and work wherever you and your family thrive

About Marqeta

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta’s Values

– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.

– Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.

– Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.

– Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.

– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.

Equal Employment Opportunity, Accommodations and Privacy

Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.

Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.

Demand Generation Director

Job Description