Marketing Manager, Asia Pacific and Japan (Singapore/Sydney) at Cloudflare

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Location: Sydney, Australia or Singapore

About the Role

Cloudflare is redefining how enterprises connect, protect, and build their business through our Connectivity Cloud, a unified platform of connectivity, security, and developer services powered by a programmable global network. As one of the fastest-growing enterprise technology companies in the world, with annual revenue growth exceeding 30%, Cloudflare is recognised as an industry leader, and continues to set the pace in innovation, simplicity, and user experience. We are seeking a passionate and strategic SASE Marketing Leader, APAC & Japan, to drive adoption of Cloudflare One, our market-leading SASE platform. This role is part strategist, part campaign manager and 100% pipeline driver, responsible for collaborating and creating compelling, insight-driven programs that engage CIO-led IT, network, and infrastructure decision makers plus security teams across the region. You will partner closely with the Global Product Marketing, Field Marketing, Sales, and Channel teams to craft narratives, campaigns, and joint-go-to-market initiatives that convert awareness into measurable revenue.

What the Job Involves

Enterprise Buyer & Customer Insight
Deeply understand the care-abouts of CIOs, networking leaders, and CISOs — from visibility and compliance to performance and ROI. Develop campaigns, content, and messaging that speak to their challenges and aspirations, demonstrating Cloudflare’s unique ability to unify and simplify enterprise security and connectivity.

Integrated Campaign Strategy & Execution
Design and execute full-funnel campaigns in all target markets targeting priority industries, segments, and strategic accounts. Collaborate with regional field marketing and sales to activate multi-channel programs that drive engagement, accelerate deal cycles, and expand customer adoption of Cloudflare One.

Partner & Channel Marketing
Work with technology alliances, MSSPs, distributors, and GSIs to build and scale co-marketing initiatives that create joint pipeline and amplify Cloudflare’s presence in the market. Enable partners with content, campaigns, and tools that position Cloudflare One as a growth engine in their portfolios.

Pipeline, Measurement & Optimisation
Track, analyse, and optimize performance across the funnel using Salesforce, Tableau, and DemandBase. Partner with sales leadership to align marketing contributions to regional pipeline goals and continuously refine strategy based on data-driven insights.

Cross-Functional Collaboration & Execution
Operate as a trusted partner to sales, PMM, and channel teams. Champion alignment across global and regional stakeholders to deliver programs that hit (and exceed) shared pipeline and revenue targets.

Regional SASE Thought Leadership
Be the regional champion for Cloudflare One for sales leaders, partners and customers and our connectivity cloud, translating complex networking and security concepts into clear business value. Ensure Cloudflare is represented at industry events, partner summits, and C-level engagements. Position Cloudflare as the trusted platform of choice for connecting and protecting the modern enterprise.

Key Responsibilities

Own the regional marketing strategy for Cloudflare One (SASE & Workspace Security) across APAC & Japan.

Create compelling, customer-centric content and campaigns tailored to enterprise security and networking buyers.

Drive field-ready marketing programs that accelerate pipeline for target accounts and verticals.

Develop and manage joint go-to-market programs with key partners (tech alliances, MSSPs, GSIs).

Act as a thought leader, content creator, and internal advocate for Cloudflare’s connectivity cloud vision.

Measure, report, and optimise marketing contribution to pipeline, bookings, and influenced revenue.

Collaborate cross-functionally to align on messaging, enablement, and go-to-market priorities.

Stay ahead of the competitive landscape across cybersecurity, SASE, and networking vendors — and continuously position Cloudflare as the innovation and growth leader.

Who You Are

10+ years of B2B marketing experience in cybersecurity, networking, or cloud infrastructure industries.

Proven experience with or exposure to major SASE, email security, and Zero Trust vendors in the cybersecurity and networking industry

Deep understanding of the CISO and networking buyer journey, with the ability to translate technical capabilities into business outcomes.

Skilled at developing compelling content and campaigns that resonate with enterprise buyers.

Experienced in partner marketing, with a track record of driving measurable pipeline through technology and channel alliances.

Strong analytical and strategic mindset — comfortable managing metrics, attribution, and ROI analysis.

Excellent communicator and storyteller with strong presentation and cross-functional collaboration skills.

Customer-obsessed, data-driven, and motivated by measurable impact.

A self-starter who thrives in high-growth, fast-moving environments.

Passionate about Cloudflare’s mission to help build a better Internet — and help every enterprise connect and secure everything that matters.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Marketing Manager, Asia Pacific and Japan (Singapore/Sydney)

Job Description