Product Designer, Ads & Insights

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

We’re looking for a Product Designer with a strong portfolio that demonstrates an ability to balance user goals with business objectives, while delivering intuitive experiences that “Do right by the customer. We seek a teammate who will increase customer awareness of our product offerings, help customers experience value more quickly and upsell to new products as their business grows and matures. In partnership with your team, you will execute Toast’s Product-Led Growth (PLG) strategy, with a focus on self-discovery and customer revenue growth - using data to ensure that we deliver the right features, at the right time, with the right message.

Our future teammate is someone who is passionate about improving the experience of everyone working in a restaurant. You’re a systems thinker who loves untangling and making sense of complex problems that span human, digital and physical interactions. By collaborating with your business partners, you can create assets such as journey maps and service blueprints to uncover the most painful and impactful problems to solve.

You have experience working closely with Product Managers, Engineers, and Designers to prioritize, brainstorm, and deliver seamless user experiences. Demonstrated skills include user research, business process analysis, workflow design, visual storytelling, interaction design, and high-fidelity product design. As a Toast Product Designer, you’ll join a diverse, multidisciplinary team of problem solvers creating with purpose - we enable restaurants to do what they love and thrive.

A day in the life (Responsibilities)

• Design intuitive experiences across mobile and responsive web platforms - delivering easy to follow wireframes, workflows, and prototypes - with a data driven approach and a bias towards learning quickly through experimentation.


• Collaborate with UX, product management, engineering, and marketing to understand users, translating that understanding into design artifacts that shape thinking and guide development


• Regularly conduct design reviews to obtain feedback, iterating on the designs to improve results.


• Lead and support user research studies that generate insights to positively impact product design.


• Establish and promote design guidelines, best practices, and standards


• Design exceptional AI-first experiences that solve meaningful customer problems - using AI tools to accelerate ideation, streamline design workflows, and contribute to a culture of innovation and learning across the team.

What you'll need to thrive (Requirements)

• Experience with holistic design approaches, including journey mapping, to create delightful moments across the entire experience


• Enough UX Research fluency to be data and insights driven


• Strong interpersonal, collaboration, and communication skills


• Enduring sense of curiosity with a desire to continuously learn and evolve


• Passion for doing right by the customer


• Fluency in one or more design tools (e.g., Figma, Sketch, InVision, Adobe CC)


• Must be located in the British Columbia, Alberta or Ontario provinces and able to work core EST hours.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.