Senior Growth Engagement Manager, Crypto - Institutional

About the team + role

The Institutional team’s mission is to build and scale financial products that serve the needs of sophisticated crypto customers around the globe. We're committed to delivering secure, high-quality experiences that foster trust and drive adoption in the evolving digital asset landscape. Our work spans product development, marketing, and customer experience — all grounded in compliance and innovation.

As the Senior Growth Engagement Manager, you’ll shape how Robinhood connects with and retains institutional crypto customers! You’ll own engagement strategy across the lifecycle — from onboarding through long-term retention — leveraging segmentation, personalization, and experimentation to deliver measurable growth.

You’ll work closely with cross-functional partners across product marketing, product, commercial teams, events, data science, creative, legal, and compliance to build automated journeys, test-and-learn programs, and performance reporting that strengthen customer relationships and accelerate growth in a highly regulated and fast-moving environment.

The role is located in the Luxembourg office location listed on this which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Own lifecycle strategy for institutional engagement, prioritizing opportunities across onboarding, activation, engagement, and retention


• Define and execute automated and triggered contact strategies to support engagement goals


• Build lifecycle campaigns aligned with key customer moments, in collaboration with cross-functional partners


• Use segmentation and experimentation (e.g., A/B testing) to optimize creative, targeting, and messaging


• Establish performance reporting to measure impact and guide roadmap planning


• Operate lifecycle tools and data systems to deliver personalized, compliant communications at scale

What you bring

• 7+ years of experience in lifecycle, growth engagement, or marketing automation in tech or regulated environments


• Proven ability to build segmentation and automated journeys using marketing automation platforms


• Strong experimentation mindset, with skills in hypothesis development, testing, and iteration


• Analytical fluency with tools like SQL and comfort collaborating with data science


• Cross-functional leadership skills to align with marketing, product, commercial, events, creative, and legal teams


• Excellent communicator with the ability to translate complex ideas into customer-facing messaging


• Agility in learning new product domains and operating in dynamic, fast-paced environments