Manager, Paid Social at Toast

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

We are seeking a Manager of Social Performance Marketing to lead and scale our paid social media programs across key platforms. This role will own end to end channel management - overseeing & driving strategy, budgets, bids, and ad creative with a strong focus on growth, efficiency, and experimentation. You will partner closely with analytics, marketing operations, web/dev, and creative teams to drive measurable business impact.

The ideal candidate is data-driven, used to being “hands-on-keyboard”, and experienced in established Social advertising channels (Meta) and curious about more nascent social channels (TikTok, Reddit). They think deeply about how our target customers are looking for and influenced by information, want to understand how various parts of the funnel can drive and capture demand, and can work with cross-functional teams to deliver results.

This is a unique opportunity, as Toast is bringing all performance marketing management in house and building a unique, best-in-class program. You can be a part of that!

A day in the life (Responsibilities):

Own all Social Performance Marketing execution, with a specific focus on Meta & TikTok

Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)

Manage and optimize significant monthly budgets, identifying opportunities to reallocate spend

Lead bidding optimizations, targeting, and creative & landing page testing

Analyze performance trends, identify insights, and clearly communicate results

Maintain dashboards and reporting that track performance against KPIs

Stay ahead of industry trends, platform updates, and advancements (within Meta & TikTok especially, but also with an eye for new social channels worth testing)

What you'll need to thrive (Requirements):

6+ years of experience in performance marketing, with deep expertise in Meta

Track record of managing & scaling high-budget in-house media programs with measurable ROI

Advanced knowledge of Meta’s ad platform, bidding strategies, attribution models, and audience segmentation

Strong analytical skills with the ability to interpret data and turn insights into action

Excellent communication skills with the ability to influence stakeholders at all levels

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).

Pay Range

$98,000—$157,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people.

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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Manager, Paid Social

Job Description