Head of Product Marketing, Japan

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

As Square's Head of Product Marketing for Japan, you will take the responsibility of launching and growing Square's products suite in the market while managing a team of experienced Product Marketing Managers.

You will champion the voice of the customer to develop and market our products - identifying which customer segments Square Japan can serve, understanding sellers' needs, and using research insights to influence Square's product roadmap.

You'll have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing as well as a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Integrated Marketing, Growth Marketing Communications, as well as Sales and Account Management. You will be a member of the Square core leadership team in Japan. Reporting into the Head of Global Product Marketing in the US, this role can be based remotely anywhere in Japan or in our Tokyo office through a hybrid of in-office and remote working.

You Will

• Define the Japan product marketing priorities in alignment with product and GTM strategies


• Identify and pursue growth opportunities across Square Japan's portfolio especially in high-potential segments


• Translate business priorities into actionable regional plans across strategy, messaging & launch, and growth


• Lead a top-tier team of product marketers, focusing on coaching and establishing clear career pathways for their professional growth


• Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help SMEs succeed


• Drive go-to-market strategies - including targeting, segmentation, pricing, product positioning, value propositions, key messaging, budgets, web and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers


• Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)


• Collaborate with global product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the Japanese market

You Have

• Fluency in both English and Japanese


• 8+ years of product marketing experience


• 3+ years of experience managing a team


• Strong record of leading cross-functional initiatives that drove measurable product growth


• Designed go-to-market strategies for product launches, and conducting customer insights research


• Proven ability to influence product direction with market data and customer insight


• Ability to successfully partner with a global team of stakeholders, driving a pov on cultural and market nuance to enable Square relevance in Japan

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page