Principal Marketing Manager - ASEAN (Singapore/Kuala Lumpur)

Job Location: Singapore or Kuala Lumpur

About the Role

Cloudflare is looking for a dynamic B2B Enterprise SaaS marketing lead, who is a driven, creative, and analytical business builder. Sounds like a fit? If so, you will have a track record of delivering high-profile programs aligned to business goals that exceed expectations. You will be dedicated to using all resources to grow our business in ASEAN: from direct lead generation, to expanding existing customer accounts and leveraging our channel and technology partner ecosystem.

You will plan, launch, measure and optimize an omni-channel marketing strategy for the region, catering to multiple segments, focus industries and priority countries. You will be familiar and experienced with marketing tactics including events, account based marketing (ABM), Pay-per-click (PPC), display, retargeting, email, social, webinars, and content syndication, to name a few. You have a bias towards action and analytics: a desire to measure the effectiveness of marketing activities, strong project management skills, a firm approach to negotiation. You need to see the big picture and sweat the details. You will have the ability to work cross-functionally with all teams, including sales, channel, customer success, and operations, within the APAC region and globally. Deep local market experience and expertise is required for this role.

What you'll do

As ASEAN marketing lead, you will be responsible for pipeline generation via online and offline marketing strategies and tactics

• Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives


• Align the marketing activities to support the sales goals for leads and opportunities


• Measure campaign impact through SFDC and Tableau reporting, evaluate campaign ROI, and present recommendations for improvement


• Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across the country that capture prospects and help move them into customers


• Be a champion to design and own experimental campaigns to help sales break into new markets and provide qualitative & quantitative recommendations for optimisation.


• You will be responsible for the design, production, execution, and optimization of online marketing campaigns across multiple channels (e.g. SEM, organic/SEO, retargeting, email, webinars, etc.)


• Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy


• Help and support other marketing functions such as Communications and Customer Advocacy


• Ongoing project management of campaign execution: timeline, ROI, and data-driven improvements through optimization


• Communicate campaign results to key stakeholders


• Reporting into the Vice President of APAC and Japan Marketing based in Singapore

Examples of desirable skills, knowledge and experience:

• Fluency in the English language (both spoken and written) a must.


• 8 years proven experience in B2B marketing: enterprise software, SaaS, regional marketing, developer and/or cybersecurity experience a plus


• Strategy, planning, budgeting and managing trade shows, events, campaigns and ABM programs from start to finish


• Track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel


• Strong interpersonal skills, collaborative, and the ability to coordinate and influence across multiple departments in different time zones


• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals


• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines


• Having a strong sense of curiosity and passion for learning


• Exhibit strong stakeholders' management and communication skills


• Hands-on experience with Salesforce, Tableau and other reporting tools, will be an advantage.


• An established player in the business and marketing community with a strong business network which included media, marketing agencies, events organisers, social media platforms amongst others.