Social Lead, Executive and Corporate Communications

The Community you will join:

As the lines between working and living continue to blur, Airbnb’s leadership in the travel industry means we are well-positioned to shape the future of flexible living. Our success as we evolve into a living platform will rely even more heavily on world-class storytelling, media relations and reputation management.

The difference you will make:

We’re seeking a creative and collaborative social expert to support Executive and Corporate Communications to advance awareness of and foster conversation around the unique benefits and proximity to culture that staying on Airbnb offers. The Social Lead will be responsible for developing and overseeing social programming related to Executive and Corporate Communications.

The ideal candidate is curious, engaged, strategic, positive, and detail- and solution-oriented. The world and thus our industry is always changing, so the ideal candidate will be comfortable with and excited by pivoting, experimenting and innovating as applicable as priorities and social platforms evolve.

A typical day:

• Responsible for developing and overseeing high visibility, high impact social strategies to achieve Executive and Corporate Communications goals across TikTok, Instagram and Twitter/X


• Partners with key stakeholders to design and deliver social-forward programming rooted in pop culture


• Informs global brand and partner social content direction, capture and copy; manages internal approvals; and leads cross-channel brand engagement strategies


• Analyzes managed social campaign results, applying learnings in real time to strengthen performance


• Personally shoot, produce, and edit video and photo content for social media channels. - Experience shooting and editing content is essential.


• Lead creative brainstorming sessions and collaborate with internal stakeholders and support teams.


• Move quickly and efficiently to spot and ideate around real-time social opportunities


• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.


• Provide expert consultation on social strategies, offering best practices and ensuring alignment with global strategies and campaigns.


• Stay ahead of industry advancements and integrate innovative technologies and tools into social management processes


• Move quickly to spot social trends and opportunities on priority platforms and identify and execute opportunities that drive positive conversation

Your expertise:

• 10+ years experience in social media


• Deep knowledge and expertise in building and executing creative and innovative social strategies across Instagram, TikTok and Twitter/ X


• Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces


• Excellent writing and verbal communication skills


• Excellent attention to detail


• A passion for pop culture and trends


• Experience working with and managing multiple stakeholders


• Working knowledge and familiarity with social listening and measurement tools like Sprinklr


• Exceptional creativity: brings fresh concepts and innovative formats to life rapidly and repeatedly.


• Hands-on production ability: comfortable both behind and in front of the camera, with demonstrated editing skills.

Your Location:

Due to the nature of this position, the successful applicant will need to be based in San Francisco, California to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.