Lead Generation Marketing Manager, Japan

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

The Square Marketing team in Japan focuses on acquiring new Square sellers through digital acquisition programs and close partnership with our Sales team. We are looking for an execution-strong Lead Generation Manager to support the development and delivery of lead generation programs that grow a high-quality sales pipeline in Japan.

In this role, you will focus on executing and optimizing lead generation campaigns, supporting lead volume and quality goals through disciplined program management, data-driven iteration, and close cross-functional collaboration. You will report to the Japan Head of Integrated Marketing and work closely with Sales, Global Lead Generation, and Analytics partners. This role is based in Tokyo with a hybrid in-office and remote setup.

You Will

• Execute lead generation programs for the Japan market across digital channels (e.g., paid media, email, landing pages, ABM, events support), aligned to clearly defined targets and KPIs.


• Support lead volume and lead quality goals by managing assigned campaigns and contributing to ongoing optimization efforts.


• Research and identify prospective SMB audiences using established tools, data sources, and targeting frameworks.


• Collaborate closely with Sales, Global Lead Generation, and Analytics teams to align on lead definitions, targeting approaches, handoff processes, and performance measurement.


• Coordinate end-to-end execution of lead gen activities, ensuring campaigns are launched on time and tracked accurately.


• Track, analyze, and report on campaign performance, including lead volume, conversion rates, and basic ROI metrics, and share learnings with stakeholders.


• Support lead form and email program execution for Japan, working with relevant teams to improve conversion and engagement.


• Help maintain and improve lead lists, segmentation, and targeting, including support for ABM programs and campaign-specific audiences.


• Follow established Marketo and CRM processes to ensure accurate campaign tracking, attribution, and reporting.


• Stay informed on market trends, competitor activity, and customer needs in Japan, applying learnings to campaign execution and testing.

You Have

• Native level fluency in Japanese and business-level proficiency in English


• 2–4 years of relevant experience in marketing, demand generation, lead generation, or a related field, or equivalent practical experience.


• Hands-on experience executing lead generation or demand generation campaigns, ideally in a B2B or SMB-focused environment.


• A working understanding of the Japanese SMB market, customer acquisition funnels, and digital marketing fundamentals.


• Experience collaborating with Sales and cross-functional marketing partners to support pipeline goals.


• Strong executional rigor and attention to detail, with developing analytical skills to interpret campaign performance.


• Comfort working with data and dashboards to monitor results and identify optimization opportunities.


• Experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to execute and track campaigns.


• Clear, structured communication skills, with the ability to document plans, report results, and incorporate feedback.


• Comfort operating in a fast-paced, iterative environment, with openness to coaching and continuous learning.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page