Startup & Field Marketing Manager - EMEA

About OpenAI

OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI’s platform.

Across the region, founders and builders are using OpenAI to create entirely new categories, reimagine existing industries, and bring AI-powered products to market faster than ever before. Supporting this ecosystem—credibly, responsibly, and at scale—is a core priority for OpenAI.

About the Team

Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI’s platform. We do this through a combination of field programs, events, content, community initiatives, and ecosystem partnerships.

In EMEA, this work is tightly integrated with regional GTM efforts and delivered in close partnership with Sales, Partnerships, Developer Experience, Product, and Comms teams, while remaining aligned with global startup strategy and messaging.

About the Role

This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA.

Reporting to EMEA B2B Marketing leadership, with alignment to the global Startups Marketing team, you will own the regional execution of OpenAI’s startup field marketing strategy—translating global priorities into high-impact, locally relevant programs that drive startup adoption, pipeline support, and long-term ecosystem strength.

This is a role for someone who can move fluidly between strategy and execution—setting direction, building plans, and then rolling up their sleeves to deliver. You will be expected to context-switch effectively between long-term thinking and hands-on execution in a fast-moving, evolving environment.

You will work closely with regional Startup and GTM teams to support pipeline generation and deal acceleration, while also building durable relationships with founders, investors, accelerators, and ecosystem partners. From major third-party moments (such as Slush, Bits & Pretzels, and Web Summit) to owned events, hackathons, and community programs, you will ensure OpenAI shows up credibly, consistently, and with impact across the EMEA startup landscape.

What You’ll Do

Startup GTM & Field Execution

• Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams.

• Translate GTM priorities into programs that drive adoption and measurable business outcomes

• Balance strategic planning with hands-on execution, context-switching effectively as priorities evolve.

• Act as a key partner to the regional startup team.

Programs, Events & Scalable Platforms

• Build and evolve OpenAI’s external startup programs as core engagement channels, owning the value proposition and end-to-end founder experience.

• Plan and execute high-impact startup and investor-focused events across EMEA, including owned events and priority third-party ecosystem moments.

• Design scalable, repeatable program formats and playbooks that can be reused across markets

• Ensure programs and activations deliver clear business and ecosystem outcomes, not just visibility.

Community, Ecosystem & Distribution

• Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA.

• Partner with ecosystem leaders to build early relationships with high-potential founders.

• Identify and launch new distribution channels to reach builders with differentiated, useful content beyond traditional marketing surfaces.

• Surface ecosystem insights and opportunities back to internal teams.

Co-Marketing, Social & Amplification

• Collaborate with ecosystem and technology partners on co-marketing initiatives, joint events, and shared programs.

• Work with Comms to amplify OpenAI’s startup presence and success stories through media, events, and ecosystem moments.

• Partner with startups, founders, and customer marketing to co-create and scale social content that drives authentic, peer-to-peer reach.

Content, Narrative & Product Translation

• Develop and localise startup-focused content, including case studies, guides, playbooks, and ecosystem resources.

• Translate API and platform launches into startup-relevant narratives and practical guidance with Product and Solutions teams.

• Build systems and processes that allow startup marketing output to scale without sacrificing quality.

Insights & AI-Native Ways of Working

• Gather insights from founders and partners and turn them into actionable feedback for Product, GTM, Sales, and Partnerships teams.

• Use OpenAI’s tools and AI-enabled workflows to scale your own impact and amplify output across planning, execution, and reporting.

• Act as a role model for AI-powered marketing execution within the EMEA team.

Who You Are

• 5–7+ years of experience in startup marketing, field marketing, ecosystem marketing, or community-led roles, ideally in tech or high-growth environments.

• Equally comfortable setting strategy and executing hands-on, with the ability to context-switch effectively between the two.

• Strong systems thinker with experience building scalable programs, frameworks, or platforms that can be reused across markets.

• Deep familiarity with the EMEA startup ecosystem, including founders, investors, accelerators, and key industry events.

• Proven experience owning and executing field programs tied to GTM goals, pipeline support, or deal acceleration.

• AI- and tech-savvy, with a track record of using modern tools to scale output and impact.

• Strong storyteller with experience creating and localising content across multiple formats.

• Comfortable operating cross-functionally with GTM, Product, Partnerships, Developer Experience, and Comms teams.

• Highly organised, proactive, and effective in fast-moving, evolving environments.

• Experience working with global teams and deploying centrally owned programs

• Based in EU (London preferred), with willingness to travel regionally for events as needed.

• Additional language skills (French or German) a bonus

Why Join OpenAI

This role offers a unique opportunity to shape how startups across EMEA engage with OpenAI at a pivotal moment for AI adoption.

You will work directly with founders, investors, and ecosystem leaders, influence real GTM outcomes, and help position OpenAI as a trusted, long-term partner to the startup community across the region.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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