Head of Digital Demand

About the Job:

We’re looking for a Head of Digital Demand to define and scale LaunchDarkly’s digital demand strategy across all paid digital channels, organic search, AI-driven discovery, and digital analytics. In addition to leading the digital demand function, this role operates as a central partner across Demand Generation, Lifecycle, Web, Product Marketing, Marketing Operations, SDR, and Sales to ensure digital investment is tightly aligned to go-to-market strategy, pipeline creation, and revenue outcomes. This leader translates company and GTM strategy into integrated digital plans that drive predictable pipeline and revenue growth.

Responsibilities:

Revenue-Aligned Digital Demand Strategy

• Partner cross-functionally to evaluate revenue targets and growth plans, translating them into a clear digital demand strategy aligned to revenue objectives
• Develop comprehensive media plans and digital investment strategies designed to achieve pipeline and revenue goals across segments and motions, including a balanced mix of broad demand capture, and account-based approaches
• Own pipeline, revenue contribution, and efficiency outcomes for digital demand
• Make decisions on where to invest, scale, or pull back across paid, organic, and AI-mediated channels
• Establish evaluation frameworks, success metrics, and operating models for digital demand programs

Paid Digital Media Leadership

• Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms
• Own accountability for the digital budget with authority over allocation, forecasting, and optimization
• Activate and optimize targeted, account-based media programs in close partnership with Sales, SDR, Marketing Operations, and Campaign teams
• Lead the creation of compelling ad copy, design, and landing page experiences by partnering with internal creative teams

SEO, GEO, and Search Ecosystem Ownership

• Direct the organic search and generative engine optimization function
• Establish an integrated search strategy across paid search, SEO, and GEO that maximizes total demand capture
• Guide prioritization across keywords, categories, and intent segments at a portfolio level
• Lead the evolution of search strategy as AI-driven discovery reshapes how buyers find and evaluate solutions

Digital Analytics and Measurement

• Lead digital analytics and performance measurement, including Google Analytics
• Define standards for measurement, reporting, and decision-making across digital demand
• Partner with Marketing Operations and RevOps to ensure data integrity and executive-level insight
• Use analytics to guide investment decisions, experimentation strategy, and long-term planning

Organizational Leadership

• Lead and coordinate senior individual contributors across paid media, search, SEO, and GEO, setting clear strategic direction and accountability across disciplines
• Establish operating rhythms, planning processes, and accountability models across functions
• Foster strong cross-functional collaboration and reconcile diverse stakeholder perspectives to drive outcomes
• Present and defend digital investment strategies, results, and tradeoffs at the executive level

Qualifications:

• 12+ years of experience in digital demand, performance marketing, or growth leadership
• Proven success leading multi-function teams and complex digital portfolios in a B2B SaaS environment
• Deep expertise in paid media, search ecosystems, and evolving AI-driven discovery models
• Strong command of digital analytics and attribution, with accountability for pipeline performance and executive-level reporting

Pay:

Target pay ranges based on Geographic Zones* for Level M4:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $xx - $xx**


• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $xx - $xx**


• Zone 3: All other US locations - $xx - $xx**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.