At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads offers brands a unique opportunity to reach consumers during high-intent moments—on their way to concerts, sporting events, nights out, and everyday destinations. As part of this team, you'll help shape how we bring those moments to market and connect advertisers with millions of riders across the country.
We're looking for a Sales Packaging Manager to join the Lyft Ads team and own the strategy behind how we package and position our advertising products around key cultural and seasonal moments. You'll be the connective tissue between data, pricing, creative, and sales—translating ridership insights into compelling, market-ready ad packages that drive revenue.
This role sits at the intersection of analytics and go-to-market strategy. You'll spend your time digging into ride volume trends, identifying high-value moments for advertisers, and building packages that tell a clear story about when and why brands should show up on Lyft.
Responsibilities:
- Analyze Lyft ridership data to identify advertising opportunities around national tentpoles (Super Bowl, World Cup, March Madness), regional events (Coachella, Formula 1, SXSW), and peak days (Halloween, Valentine's Day, New Year's Eve)
- Partner with the Data Analytics team to surface ridership trends, audience insights, and demand patterns that inform packaging strategy
- Collaborate with Pricing and Yield Management to develop strategic pricing frameworks for seasonal and event-based packages
- Work closely with Lyft Ads Studio to develop go-to-market narratives and briefs that enable the creation of compelling sales collateral
- Build and maintain an annual packaging calendar that aligns with cultural moments, advertiser planning cycles, and Lyft inventory availability
- Tentpole success reporting and case study development in partnership with product marketing
- Lead the development and structure of JBPs with agencies and customers, to maximize yield and create new strategic ways to unlock access to packages
- Develop clear, data-backed positioning for each package that articulates value to advertisers
- Stay current on industry trends, competitive offerings, and advertiser needs to ensure our packages remain differentiated and relevant
Experience:
- 5+ years of experience in sales packaging, sales development, or product marketing within a digital media or advertising organization
- Strong analytical chops—you're comfortable pulling insights from data and translating them into strategic recommendations
- Experience building go-to-market narratives and working with creative or studio teams to bring them to life
- Familiarity with pricing strategy and yield management concepts
- Excellent cross-functional collaboration skills; you know how to align stakeholders across data, product, pricing, and sales
- Clear, persuasive communication skills—both written and verbal
- A genuine curiosity about consumer behavior, cultural trends, and what makes advertisers tick
- Preferred:
- Experience in ride-share, transportation, or location-based advertising
- Background working with sales teams to understand buyer needs and objections
- Familiarity with programmatic and direct-sold advertising models
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role is fully remote in Los Angeles, candidates for this role must be based in the Los Angeles metro area. #Remote
The expected base pay range for this position in the Los Angeles area is $108,560 - $135,700 not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.