Vice President of Retail Marketing at Toast

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

Toast is transforming the way retailers and hybrid retail - foodservice businesses operate by pairing a powerful all-in-one point-of-sale platform with unparalleled data, insights, and support. Toast Retail enables merchants - from convenience stores and specialty markets to bottle shops and grocery concepts - to unify transactions, inventory and customer experiences across their businesses, all on a single cloud-based platform that scales as they grow.

This is a mission-critical leadership role within Toast’s Retail business, reporting to the COO of Retail. You will define and drive the Retail Marketing strategy that fuels awareness, demand and revenue growth. This leader will build and lead a high-impact team who owns the full Retail marketing funnel, from acquisition to retention. You will bring a blend of strategic vision, analytical rigor, and operational excellence to elevate Toast’s retail brand and go-to-market engine in a rapidly evolving category.

We are seeking a seasoned marketing leader who thrives on analytical rigor and the challenge of owning a definitive revenue number. You have a proven track record of transforming early-stage motions into high-velocity, repeatable engines of growth. Beyond a deep understanding of omni-channel journeys, you bring a disciplined, data-first approach to demand generation and pipeline health, ensuring every marketing dollar is an optimized investment toward our aggressive retail growth targets.

A day in the life (Responsibilities)

Develop & lead a comprehensive Retail Marketing strategy that drives acquisition, engagement and revenue across retail customers

Ensure all retail marketing strategies are aligned with revenue goals, owning full-funnel performance and metrics from lead generation to conversion and retention in close partnership with Sales, Product and Finance

Build the operating model, analytics capabilities, measurement frameworks and data infrastructure to optimize funnel performance and confidently forecast demand and outcomes

Champion best practices in multi-channel marketing - including digital advertising, organic content, email, field/partner programs and local campaigns - to reach and convert retail business owners

Partner as a core member of the Retail Leadership Team to architect unified go-to-market programs; you will collaborate across the entire Retail ecosystem - from Product & Engineering to Sales & Customer Success - to ensure marketing strategies are seamlessly embedded throughout the merchant lifecycle

Partner with the core Marketing organization to leverage global scale across brand identity, joint funnels and shared data infrastructure; you will work cross-functionally to collaborate on performance marketing best practices that drive vertical efficiency and full-funnel optimization

What you'll need to thrive (Requirements)

Proven expertise in owning and delivering a definitive revenue number. You don’t just manage a budget; you manage a P&L mindset where every marketing dollar is an investment in pipeline velocity and CAC optimization

An obsessive focus on measurement and full-funnel unit economics. You thrive on turning "messy" data into actionable insights and have a proven ability to build the technical and analytical infrastructure required for high-growth engines

A track record of designing innovative GTM strategies that drive market differentiation. You have experience building repeatable models that are difficult for competitors to replicate, effectively "moving the goalposts" in the retail category

Deep technical mastery across the full demand-gen stack, including the future of Inbound (SEO, Web, Traffic) and the strategic application of Paid Media across the entire funnel - from brand awareness to high-intent conversion

Strong executive presence with a history of recruiting and coaching high-performing, "MBA-caliber" teams. You are an expert at motivating cross-functional partners towards a unified revenue goal

You are a "builder" who thrives in early-stage environments. You have the grit and intellectual curiosity to stand up new programs, channels and operational boundaries from scratch where none existed before

Hands-on experience leveraging marketing technology and automation to industrialize growth and drive scalable, repeatable revenue

MBA preferred, or equivalent experience in an environment that demands high-level strategic and analytical thinking

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people.

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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Vice President of Retail Marketing

Job Description