GTM Strategy, New Products

About the Team

The GTM Strategy team drives the expansion of our B2B business across both sales-managed and self-serve channels. We partner closely with Sales, Success, Product, Data Science, Finance, and Marketing to develop and execute go-to-market strategies for new product introductions, scale adoption in existing markets, and unlock new monetization opportunities. Our work spans from high-level commercial strategy to hands-on execution, ensuring that our products are successfully brought to market and deliver lasting value to customers.

About the Role

We’re looking for an exceptional strategist to join our GTM Strategy team, focused on shaping and executing B2B go-to-market and commercialization plans for new products. This role is ideal for someone who can both craft high-level strategies and translate them into execution, bringing new products to life through tailored launch plans, commercial strategies, and bespoke pilots that accelerate adoption and revenue.

You’ll lead initiatives spanning market research, customer segmentation, positioning, and commercialization strategy, holding a clear point of view on what drives our B2B business holistically. Your work will require close partnership with Product, BizOps, Sales, Customer Success, Marketing, Data Science, and Finance to design customer-informed strategies that maximize the impact of each new product launch.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Drive GTM strategy for new products from initial launch through product-market fit and scaled field adoption – defining how products are sold, deployed, and expanded.

• Partner with Sales and Success to operationalize new products in the field, shaping repeatable sales motions, deployment patterns, and account strategies across priority segments.

• Design and support customer deployments and pilots to validate value, refine product market fit, and establish scalable patterns for broader rollout.

• Establish success metrics and decision frameworks, aligning a cross-functional team (Product, Sales, Success, Marketing, Enablement, etc.) on outcomes.

• Build the GTM operating cadence to ensure the team hits agreed milestones across launch, product market fit, and scaled adoption.

• Translate customer and field insights into product feedback, providing input into prioritization, sequencing, and readiness to improve sellability, adoption, and retention.

You might thrive in this role if you:

• Have 8+ years of experience in GTM strategy, product commercialization, business operations, or product strategy, ideally within tech, finance, or consulting.

• Bring in-house operating experience with a deep understanding of B2B go-to-market motions and commercial models.

• Have a proven ability to take ambiguous new product concepts and build clear commercialization strategies from concept through execution.

• Demonstrated success leading cross-functional GTM initiatives across Sales, Product, & Operations in dynamic, high-growth environments.

• Have direct experience in new product introductions or other 0 to 1 programs.

• Are comfortable with the ambiguity of early-stage or scaling organizations, particularly for complex or technical products.

• Are highly organized and adaptable, able to prioritize across a dynamic portfolio of commercialization projects while adjusting quickly as business needs evolve.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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