Product Adoption Manager, Lower Funnel at Reddit

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Location: US (NYC, Chicago, SF, LA)

We are looking for talented leaders to build out our Product Adoption teams in the United States. The Reddit Product Adoption team accelerates and scales the adoption of priority products and features, in close partnership with our sales teams, to drive advertiser success and revenue growth. You’ll build, coach, and lead a team of Product Adoption Strategists who drive product acquisition, retention, and upsell efforts for Reddit. This is a unique opportunity to lead a team dedicated to one of our major sales segments that works cross-functionally across Sales, Product, Marketing, Strategy, and more.

Your team will be responsible for scaling product adoption across Large Customer Sales and Mid-Market advertisers in the United States. Each strategist partners with Sales to pitch, onboard, activate, and grow advertisers on our Lower Funnel product solutions. Your team’s close partners include Product, PMM, Strategy & Ops, Enablement, Marketing Science, and more.

We’re looking for a manager who can inspire a team of problem solvers, storytellers, and strategists. You’re a nimble self-starter who can motivate others to be agile and adaptive to an ever-changing and expanding ads business environment. You demonstrate executive presence and an ability to command a room/’Zoom’ at the C-level.

Why Join Reddit’s Product Adoption Team?

Innovative Environment: Be part of a growing team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive business acceleration.

Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit.

Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth.

Responsibilities:

Attract, train, and develop a team of world-class talent Product Adoption Strategists

Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers

Empower and inspire your team to exceed established product adoption and revenue targets

Partner with Sales and Product Leaders to crystalize market opportunities, refine product target account lists, and identify roadmap opportunities for development

Work with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes.

Build and manage senior-level relationships with external (key clients, agency partners) and internal (Product, PMM, Sales Leads) constituents

Qualifications:

5+ years of direct people management experience in advertising, media sales, and/or product growth

10+ years of experience in media sales

Experience leading teams at dynamic, industry-leading companies while working across a variety of verticals and challenges

Track record of building high-performing teams through mentorship, talent development, and strategic talent acquisition

Strong analytical and problem-solving skills

Excellent communication skills

Passion for Reddit and its incredibly unique audiences

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs

401k Match

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Reddit Global Days off

Generous paid Parental Leave

Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$182,000—$254,800 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Product Adoption Manager, Lower Funnel

Job Description